One of my standard bits of advice when it comes to fixing deliverability woes (spam folder placement, in particular) is that a sender "pull back and focus on engagement.&quo…
Previously I've talked about the affirmative consent standard found in the US federal anti-spam law (CAN-SPAM). I've found it very useful test when trying to understand …
The head of Orange 's Anti-Abuse and Internet Security team has been kind enough to let the Mailop mailing list know that in a few weeks, they will be bringing new IP ranges…
What's an ANIBIMI? A completely fake term that I just made up! It's not a BIMI -- it's an animated user image for a Google profile, and (at least until Google decides…
Lifehacker's Claire Lower wants you to know: "Spam was made to be air fried." She adds: "Thanks to its large amount of inherent grease, it’ s one of the few fo…
Let's compare B2C versus B2B deliverability issues, shall we? In the B2C (business-to-consumer) or DTC (direct-to-consumer) email marketing universe, the number of mailbox pr…
Microsoft is the land of deliverability challenges right now. I'm hearing it daily from lots and lots of folks: "My (email deliverability) stats are great everywhere els…
There's a term you don't hear every day: electronic mail fraud. Apparently it's just one of a litany of charges brought against four employees of a company called Ad…
It's time for another BIMI update, and this time it's chock full of new details that you'll want to know! So let's get right to it. The Authindicators Working Gro…
Hey! Just a quick note to let you know of an upcoming webinar . This time around the topic is Deliverability 101. What does that mean? The basics. Where to start. What to keep in…
What is a Postmaster Site? A Postmaster Site (or Page) is a help page or helpful website published by an internet service provider (ISP) or mailbox provider (MBP) that is meant t…
Today's guest post is from deliverability expert Alison Gootee . She writes: I'm here to offer some empathy. If you're experiencing difficulties delivering to Microso…
An email feedback loop (aka ISP feedback loop or complaint feedback loop) is a spam reporting mechanism implement by an internet service provider (ISP) or mailbox provider (MBP)…
Julia Evans aka b0rk is somebody smart that I follow on Twitter. She created this super cool tool that I've linked to on social media before, called Mess with DNS , providi…
Last week I talked about one-click unsubscribe and why I don't think it's a great process. Basically, my concern is bot clicks. I've seen it happen too many times --…
Here's your fun fact for today: Rapper Rick Ross has never had an email account . Finally, you can answer the question, "Was that email I just got that claimed to be fro…
Spamhaus , aka The Spamhaus Project , in the context of my day-to-day role as a deliverability consultant, is best described as a publisher of anti-spam blocklists . They in fac…
