Deliverability and the Friendly From

I've blogged about the Friendly From before, just basically so (and you can find that here), but now, Jennifer Nespola Lantz takes it to the next level. Over at the Kickbox blog, she dives deep into how the Friendly From can impact deliverability success, guiding you through what you need to consider from a deliverability perspective when it comes to branding your from address. This is valuable insight. Click on through to check it out.

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