DELIVTERMS: M3AAWG


Founded in 2006, the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) is a messaging industry working group comprised of sending and receiving platforms, security companies and more come together to collaboratively address spam and internet security issues.

Initially, the group was called "MAAWG" and focused on email and anti-spam. Over the years, their focus has expanded, thus the "3" reflecting growth from just "messaging" to "messaging, malware and mobile" in their mission. Anti-spam and security best practices for both senders and receivers (things like the right way to send mail without being a spammer, and the most appropriate ways to block spam) are just one of the common areas of discussion. Folks within M3AAWG also work together to address technical issues around email and messaging technology and emerging threats. (I say "email" a lot here as it's really my personal focus. I've got friends who specialize in other areas as M3AAWG members, like SMS anti-abuse, for example.)

I've long been a M3AAWG member via various employers, and (among other reasons) it's a useful venue as a sender to help receivers directly observe that we aren't all just spammers or spam enablers -- a point of view I've occasionally found in a jaded ISP postmaster or three throughout the years. It allows all involved to be part of the solution to common problems found in the email/messaging ecosphere (and beyond). And not all email senders are welcome; those unable to show a commitment to stopping spam or abuse are often turned away (or even occasionally dropped from the membership roster).

M3AAWG (still pronounced "MAAWG" aka mawg or mog by yours truly, or maybe m-3-awg, depending on whom you ask) regularly publishes best practice guides to topics within their purview, which you can browse here. While the meetings and discussions are generally private to allow for frank and honest discussions relating to internet security and other issues, M3AAWG works hard to share a lot of their guidance publicly, in an effort to make the internet a better (and safer) place for all.

And of course, don't forget to check out the DELIVTERMS section here on Spam Resource, where we define the common terms used in email technology and deliverability.

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