Aweber Hacked; Email Addresses Stolen

As discussed here, here, and confirmed here, the email service provider Aweber was the victim of some sort of cyber-attack that resulted in bad guys getting access to email addresses stored in the Aweber system. This was tracked by way of spam starting to be received at unique addresses only given to various companies using Aweber for their email list management.

Not good news at all, for anyone involved. What can you do about it? I'm not sure, to be honest. There is no easy answer; no way to undo this. If anything comes to mind, I'll be happy to share it here. And to my readers, if you have any ideas on what an ESP's client should do if their ESP gets hacked, resulting in the loss of list data, please feel free to share in comments.

On List Growth and Buying Lists

Today, I'm following up on my last post about how one must be able to have a way to tell the world about their super product and service.

Jonathan writes, "I came across your web-site and I'd really appreciate some help regarding opt-in lists! I'm about to start a email marketing campaign and I want to use 6-7 different firms simultaneously. The issue I've run into is that each of the firms I've found has a plethora of complaints against them! I was wondering if you could kindly recommend some reputable opt-in/double opt-in firms which are cost effective. I look forward to hearing from you."

I can't. Anybody who wants to sell you a list is trying REALLY hard to do you a disservice.