Spam Resource: All Things Deliverability

A client asked me the other day, "Who is this Ken Magill guy anyway? Who reads his stuff? Does it matter?" I guess the answer to that is yeah, I've found what Ken has written to be highly insightful. After all, I've blogged about or linked to his articles more…

Long-time chronicler of the email marketing space Ken Magill has just announced that he is leaving Penton Media.

People are, on occasion, very angry in response to spam. They sometimes send flaming emails filled with invective, questioning the parentage and every other possible quality of the sender and the product being advertised. To some, this is is considered a new brand of annoyance,…

In the MediaPost article " Why 2010 Could Be A Bad Year For 'Worst-Practice' Marketers ," ReturnPath's George Bilbrey talks about what's driving ISPs nuts lately: legitimate companies with bad email practices. He writes: "The good news is that the…

Laura Atkins writes today about the newly discovered settlement between 'email marketer' E360 and Comcast: "Today, only weeks before the trial date, a settlement agreement was filed. The settlement agreement prohibits the defendants and any group associated with th…

Check out this wonderful story from the Minneapolis Star Tribune , wherein a dupe robocalls a reporter for the paper. The consumer watchdog reporter -- aka "The Whistleblower." Oops. From the story : The product he was pitching was something called an “extractor.”…

Yesterday, Campaign Monitor posted a helpful hint on how you can add an email list signup form to your Macintosh application. I would strongly recommend against this, unless it's both clearly optional, and tied to a confirmed opt-in (double opt-in) process. This is a mine …

A whole bunch of sites have noticed seemingly bogus signups from email addresses in the zeusmail.org domain. Does anybody know who or what this is? Of course, the domain owner's WHOIS information is hidden by way of Privacy Protect (barf). Based on what little I am…

Multiple sources are reporting today that provider of email delivery tracking and email rendering test tools Pivotal Veracity has been acquired by online marketer Unica. Who is Unica? From their Wikipedia page . "Unica Corporation is a publicly-held vendor of enterprise m…

Ed Falk points out that multiple sources explain that Brazil has overtaken the US as the source of the most spam. However, Ed goes on to point out a very important point. "Vietnam, China, and Brazil may be the places where most of the spam is delivered from, but I think i…

The other day, Mark Brownlow tweeted a link to an older MailChimp blog post , touching on the perils of trade show email lists. In that post, MailChimp's Ben Chestnut touches on the do's and don'ts of email best practices when it comes to trade shows. Instead of …

It seems to me that there are a few different reasons why you'd want to list an IP address on a blocking list. Proactive prevention of an issue; things like listing of dynamic and non-SMTP space; things that shouldn't connect to your mail server, and if they do, that a…

No, not really. But, "there will be at least 39 more articles in the mainstream announcing the 'death of email,'" s ays ReturnPath's Matt Blumberg . I suspect Matt is right.

Have you ever told an ISP's postmaster, "The contents of the email follow all of the CAN-SPAM guidelines!" or "Why are you targeting my 100% opt-in emails?" You might want to reconsider that .

If you use SpamAssassin and today it's suddenly scoring every email you receive with at least 3.2 points, and it says that "the date is grossly in the future," then you should read this . Update: Daryl C. W. O'Shea, VP, Apache SpamAssassin, posted the follow…