Apple iOS 10 to support List Unsubscribe

Various online sites are reporting that Apple's iOS operating system version 10 is going to add support for the list unsubscribe header found in many email messages. In case you're wondering, it does sound like this unsubscribe feature supports the "mailto" version of the list unsubscribe functionality. A reddit user posted an example of a generated unsubscribe request here. I'm unclear as to whether or not it will support the "http" version of the list unsubscribe functionality.

The beta version of iOS 10 was released just yesterday, and the full public release is expected to happen sometime this fall.

FBI Raids Spammer Outed by KrebsOnSecurity

Another spammer put under the microscope! Brian Krebs reports on the FBI arrest of Michael A. Persaud, reported to be one of the world's top ten spammers.

Sanford Wallace gets jail time for FB scam

Ah, Sanford Wallace. 1990s spammer, widely blocked and blacklisted, one of a few big bad spammers who made the rest of us realize that spam was a real problem and that we had to do something about it.

Way back in 1999, in a Usenet discussion thread about Sanford, one of my fellow spam fighters asked this question: "My question would be when Wallace is going to find another loophole that allows him to cost-shift his advertising? If he could find a way to print flyers and get them glued onto everyone's car, then sue them for removing them, I'd bet that he'd do it. He's just that kind of scumbag."

Uh, well, here's something. "Last August, Wallace admitted to compromising around 500,000 Facebook accounts, using them to send over 27 million spam messages through Facebook's servers, between November 2008 and March 2009."

When is a phish not a phish?

How about, when the email is actually legitimate? But, how do you know, if the company isn't using their brand or company name in the from address? John Levine shares a scary example of what turns out to be a legitimate email, just with really, really poor branding. It makes me seethe, because it goes against everything we're supposed to be teaching end users to know about how to tell a good email from a bad one. (For more on what phishing is, click here.)

Can't send to Dad, sorry.

"Send to Dad by Sunday midnight!" the email's subject line exclaims. My father is currently in hospice care. He isn't reading a lot of emails. He probably doesn't need this valuable offer.

This reminds me a lot of the multiple "Don't miss out on Mother's Day reservations" emails from last month. My mother was cremated at the end 2014, so she probably doesn't need a reservation.

But please keep reminding me of the past and pending deaths of people dear to me, marketers! It's thoroughly endearing-- kind of like an un-ending emotional colonoscopy.

My mother passed away right around Thanksgiving in 2014. When Thanksgiving rolls around, that doesn't itself get me down. It's the explicit reminders that marketers blast via email and Facebook on those couple of holidays that actually suck.

It only took about a year after our last dog died to get the vet to stop sending us "it's time for Solly's checkup!" reminders.

You'd think marketers would do better at making it easy to stop this kind of thing.

They don't, though.

Internet, Web Enjoy One Final Day As Proper Nouns

I have never liked capitalizing internet or web, previous versions of the AP Stylebook be damned. I guess I'm some sort of trailblazer or something, because now my way is the right way, because the latest version of the AP Stylebook says it is no longer appropriate to capitalize the words internet or web.

Putting the "free" myth to bed

Word to the Wise's Laura Atkins, like me, often gets asked about words to avoid in subject lines. Is it OK to use the word "free" in a subject line? I read that causes spam filtering! Not true, Laura patiently explains. Like Laura, I've been trying to explain that to people for years, myself. Back in 2007, I wrote:

"Since when did the world "free" become a bad word?" The answer is: It didn't. It's not. The vast majority of spam content filters don't do anything so simplistic as to filter or block a message just because it contains the word "free." Don't be afraid to use the word "free." If you're not sending spam, it's not likely to get you blocked.

Still true today.