2024: The Year in Review: Even more things that happened in 2024
It's time for yet another walk down memory lane! This time around I just wanted to quickly recap a few of the important things that happened in the world of deliverability in 2024.
DMARC got important. It was already necessary to help protect email domains against phishing and spoofing, but when Yahoo and Google included DMARC in their updated sender requirements, this meant that a whole bunch of people who had never knew of DMARC were now required to implement it, if they wanted to get their email delivered. DMARC matters.
Gmail got stricter about letting mail through. Practices that wouldn't have gotten an email marketer blocked in years are now causing deliverability problems. Gmail rejections are way up, and their domain reputation measures are greatly enhanced – and some folks are newly finding that they don't actually have a great domain reputation. And deliverability consultants found that nursing marketing senders back to inbox health can take longer now, compared to years past. More than ever, that ounce of prevention to remain a good sender is much more enjoyable than sticking to old, bad practices and finding it takes many weeks to resolve.
Support for sender logos grew. Google announced Common Mark Certificate (CMC) support, making BIMI easier for those who don't have a trademarked logo. Email hosters Zoho Mail and Axigen added support for BIMI logos. Apple added alternative support for email sender logos via Apple Business Connect (but continues to support BIMI). Implement BIMI (with a VMC) and Apple Business Connect and you'll be well-covered for showing your sender logo in the inbox, on iOS, in iCloud Mail, in Gmail, in Yahoo Mail and multiple other inbox providers.
Apple Mail got significant updates. With A.I.-driven summaries replacing preheaders (on newer iPhones and Macs), categories (tabs), and sender logos now available both via BIMI and Apple Business Connect.
Yahoo updated their ISP feedback loop. Yahoo launched a new version of the backend registration mechanism for their CFL (Complaint Feedback Loop), their version of an ISP feedback loop, and all email senders who wanted to continue to receive those feedback loop reports were required to register their domains with Yahoo anew.
Google (and the world) celebrated Gmail's twentieth anniversary. Has it really been twenty years? April 1, 2004 seems like only yesterday.
And finally, the most important thing in the whole world: Spam Resource hit four million views. Thank you, thank you, thank you! I'm grateful for your readership and community.
It's time for yet another walk down memory lane! This time around I just wanted to quickly recap a few of the important things that happened in the world of deliverability in 2024.
DMARC got important. It was already necessary to help protect email domains against phishing and spoofing, but when Yahoo and Google included DMARC in their updated sender requirements, this meant that a whole bunch of people who had never knew of DMARC were now required to implement it, if they wanted to get their email delivered. DMARC matters.
Gmail got stricter about letting mail through. Practices that wouldn't have gotten an email marketer blocked in years are now causing deliverability problems. Gmail rejections are way up, and their domain reputation measures are greatly enhanced – and some folks are newly finding that they don't actually have a great domain reputation. And deliverability consultants found that nursing marketing senders back to inbox health can take longer now, compared to years past. More than ever, that ounce of prevention to remain a good sender is much more enjoyable than sticking to old, bad practices and finding it takes many weeks to resolve.
Support for sender logos grew. Google announced Common Mark Certificate (CMC) support, making BIMI easier for those who don't have a trademarked logo. Email hosters Zoho Mail and Axigen added support for BIMI logos. Apple added alternative support for email sender logos via Apple Business Connect (but continues to support BIMI). Implement BIMI (with a VMC) and Apple Business Connect and you'll be well-covered for showing your sender logo in the inbox, on iOS, in iCloud Mail, in Gmail, in Yahoo Mail and multiple other inbox providers.
Apple Mail got significant updates. With A.I.-driven summaries replacing preheaders (on newer iPhones and Macs), categories (tabs), and sender logos now available both via BIMI and Apple Business Connect.
Yahoo updated their ISP feedback loop. Yahoo launched a new version of the backend registration mechanism for their CFL (Complaint Feedback Loop), their version of an ISP feedback loop, and all email senders who wanted to continue to receive those feedback loop reports were required to register their domains with Yahoo anew.
Google (and the world) celebrated Gmail's twentieth anniversary. Has it really been twenty years? April 1, 2004 seems like only yesterday.
And finally, the most important thing in the whole world: Spam Resource hit four million views. Thank you, thank you, thank you! I'm grateful for your readership and community.
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