How Not to Respond to Public Spam Allegations

I admit it. I'm loud. I have opinions. And I'm not shy about sharing them.

Sometimes, I highlight bad actions taken by bad actors. I also highlight bad choices made by good guys. Sometimes people spam out of malice, but certainly, sometimes people spam out of ignorance. Sometimes companies have a long history of bad practices, or a long history of combative relationships with anti-spam groups and ISPs. Sometimes people are just new to email marketing. Sometimes there's even a language barrier involved that makes somebody sound like they're promising to keep spamming, when that's not really what they mean. Sometimes a company has an overzealous marketing manager that needs to be reigned in (or jettisoned).