Yeah, I guess that's about right. Source: Twitter/X/Whatever it's called today .
On April 4, 2022, the Certified Senders Alliance invited Yahoo's Marcel Becker and yours truly (Al Iverson) of Spam Resource to "embark upon a discussion of domain reput…
Andrew Kordek and I go way back -- he, at Groupon, and me, at ExactTarget, working together (indeed sometimes out of that same Groupon office in Chicago) to help manage, monitor …
I've got some important info for you today (and a reminder of two free webinars; one recorded, one upcoming and live) related to all of this. First, Yahoo and Google are both…
Roger Ebert, in addition to having been one of the best movie reviewers out there, is known to me, and to many other spam fighters out there, for having coined " The Boulde…
Google says all senders (of a certain size) must have a DMARC record in place as of February, 2024, else you could find yourself blocked at Gmail. Yahoo Mail is similarly requiri…
Bounce message. SMTP rejection. Deferral message. Non-delivery report (NDR). 5xx error. 4xx error. No matter what you call them, there are a zillion different kinds of them out …
I have a gift for you this holiday season: A bonus mini-webinar, covering a topic that people keep asking me about: The List Unsubscribe header, and specifically, how does it wor…
Why don't ESPs warn you, when you're putting your email together, when you're about to send the test message, if DMARC is going to fail? It was perhaps considered opt…
Validity (and before that, Return Path) has long offered access to various bits of reputation data to email users via DNS, primarily utilized via a particular SpamAssassin plugi…
Wondering what the different restrictions and limits are on the free tier level available from various SMB-focused email service providers (ESPs) and newsletter tools? I was, too…
Brian Krebs has a grand writeup on the new ICANN thingy (technical term) meant to help folks standardize requests for access to WHOIS data via a new "Registration Data Requ…
Sometimes I've got big data to share, and sometimes I don't. Since I don't have big data today, I thought it would be fun to pause and take a look at a small bit-o-da…
Wow! This is pretty cool. Ron Amadeo from ARS Technica r eports on a significant, AI-based spam filter update at Gmail . Gmail can now understand "adversarial text manipulat…
GPT -- Google Postmaster Tools (or Gmail Postmaster Tools) is a truly handy thing for email senders, especially email marketers who need data and deliverability monitoring. It i…
Did you know? You can sign up for a free att.net email account right this very second! And it'll cost you nothing at all! I signed up for one myself, and it was a perfectly f…
Just a quick post for today, with a couple of random bits of Salesforce Marketing Cloud (aka ExactTarget) info. These have been sitting in my notes for a while, and since I'v…
From 1997-2016, Ken Magill covered the wild and woolly happenings of online marketing (and email marketing) from its nearly nascent beginnings through to the world-changing behem…
Google first warned earlier this year that they're going to retire accounts that haven't been accessed at all in the past two years. This affects Gmail accounts -- if n…
Hey, people were freaking out five years ago about how Mailchimp was for sure going to shut down email newsletter service TinyLetter. It turns out that the concern was prescient…
American broadband communications provider Sparklight, aka Cable One , provides service to 1.1 million residential and business customers across 24 states. However, as of July 14…
Gmail has very recently unveiled a series of new deferral/rejection messages. You may want to familiarize yourself with the following new SMTP responses: 421 4.7.28 Our system ha…
Today's guest post comes courtesy of Compliance and Deliverability Enablement expert Alison Gootee , who reminds us of the reason for the (email) season. Take it away, Alis…
There's no two ways about it -- it truly is getting trickier to deliver email to Gmail lately. There's a lot going on here -- from the recent past, to what's happenin…
Preparation for the holiday send season -- is it too late? Yeah, might be. BFCM is upon us. It's too late to warm new IP addresses or domains, for example. However, there is …
Lo! A different guy just popped up in my Linkedin feed to say that cold leads are cool, because they're not illegal. ( I've heard it before .) And for a bonus, he wants t…
